Persuasive Speaking

# Project Objectives Minutes
1 The Effective Salesperson
  • Learn a technique for selling an inexpensive product in a retail store;
  • Recognize a buyer's th0ought processes in making a purchase;
  • Elicit information from a prospective buyer through questions;
  • Match the buyer's situation with the most appropriate product.
8-12
2 Conquering the "Cold Call"
  • Learn a technique for "cold call" selling of expensive products ore services;
  • Recognize the risks buyers assume in purchasing;
  • Use questions to help the buyer discover problems with his or her current situation;
  • Successfully handle buyer's objections and concerns.
10-14
3 The Winning Proposal
  • Prepare a proposal advocating an idea or course of action;
  • Organize the proposal using the six-step method provided.
5-7
4 Addressing the Opposition
  • Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint;
  • Construct the speech to appeal to the audience's logic and reason.
7-9 for speech, 2-3 for q&a
5 The Persuasive Leader
  • Communicate your vision and mission to an audience;
  • Convince your audience to work toward achieving your vision and mission.
6-8