Public Relations

# Project Objectives Minutes
1 The Public Relations Speech
  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience;
  • Favorably influence the audience by the skillful and friendly delivery of your talk.
5-7
2 Resources for Goodwill
  • Research the operation and benefits of an organization or company;
  • Prepare a talk designed to build goodwill toward it by presenting factual information;
  • Analyze the common interests of your audience and focus your presentation on those interests;
  • Effectively use at least on3e visual aid to enhance the audience's understanding.
8-10
3 The Persuasive Approach
  • Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous;
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
8-10
4 Speaking Under Fire
  • Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue;
  • Conduct a question-and-answer period on the subject.
6-8  for speech, 8-10 for q&a.
5 The Media Speech
  • Write a speech script on behalf of a social cause;
  • Using the script, present the speech to persuade a general television audience.

(Note: This speech has special requirements to simulate a television broadcast. make arrangements in advance for the proper equipment. If at all poss9ible, a club might arrange for their members to witness an actual studio production as a helpful preparation for this project.)

8 +/- 30 seconds